Create a campaign on behalf of Art Fund to raise awareness among students that actively choosing to visit museums or galleries more often can be a powerful antidote to the stress and anxiety of student life.
Convince all students that visiting museums & galleries helps them step out of their daily lives & get a new perspective on the world. For some, it’s about inspiration. For others, it’s about switching off and relaxing.
OUR APPROACH (collaboration with Jess San)
Museums & galleries are places to switch off, relax, be inspired and get fresh perspectives, and also that the Student Art Pass is your passport to seeing more and achieving this. We wanted to use colour to stand out, in addition to having photographs of actual art as part of the design. I created a moving animation for social media, and Jess created a pop-up installation which would travel the country to schools to inspire them to visit museums and places with art.