THE BRIEF
Sweet Tooth Bakery is a fictional bakery in Hitchin, Hertfordshire, created during work experience at Grassroots in 2017. The brief was to create a new bakery's branding, including a logo as well as equipment. I decided to include a loyalty card, aprons, packaging (boxes and bags) and a takeaway cup. 

MY APPROACH
The logo is a piece of bread, with the name 'toasted' onto the bread, as well as a cupcake because a bakery isn't only about bread or cakes, but both. As can be seen, the logo started off from 3 small sketches, which developed into different concepts. ​​​​​​

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