'I'm a Girl With Goals' Campaign
Expand the NikePlus membership offer in 2020 to make it more appealing to 14-19 year old girls in London. Explore the current NikePlus membership model and establish new and exciting ways to draw in female membership and retain it.
OUR APPROACH (in collaboration with TAKTIK Creative)
Our concept was silhouettes of girls doing normal activities, yet that same girl is also doing sports. The all have London settings in the background. We have named all the characters as many people can relate. The reason we chose silhouettes is because they can be anyone - size and colour inclusive.