EDGE is an on-demand platform to showcase talent and design from the students within The University of Northampton. Design and create a style guide in which the platform could be run by and follow.
I decided to create the logo as a chevron, pointing to the right to indicate the future and going in the right direction. The logo is monochrome, however the rest of the branding also includes a yellow accent colour, in addition to purple and blue, which is also part of the colour palette. I created a style guide, including everything from logos, logo lockups, colour palette, branding, visual identity, as well as how the brand should be used.
Below is a quick overview of the whole style guide. As can be seen, there is graphical furniture on ever page, as well as a colour theme running throughout. The sections are divided using a black page with yellow graphics.